Tuesday, September 22, 2015

Web Site Development

       Web Site Development

Website Development is the core of what we do here at 
Freelock. Here are a few ways that we build you the website 
of your dreams, and make sure that your customershave a 
great experience on your website as well. 

Renew an Existing Site

The majority of businesses and organizations have a web presence on the internet, but the majority suffer from "there" syndrome. It’s just "there.” Freelock has worked with many organizations to help transforms existing sites that are just "there" and make them "everywhere". We can help increase the usability and searchability while maintaining the portions of the existing site that "work", as well as giving a freshened up look if needed. While not complicated for most, we can help dissect the existing site and create a base from which to build the new site.
We specialize in importing data from both static web sites and other content management systems, such as Joomla and ZenCart, and can take steps to ensure that your visitors and search engines will not be unnecessarily disrupted by the migration.

New Ventures and Sites

Think starting a business is difficult? Trying to get the new marketing campaign launched for the holidays? For a new business, group, or an individual thinking about doing it all, a brand new website can be an enormous undertaking. Freelock has experience working on projects of all sizes to build a totally new website from the initial conception through to launch and support.

Search Engine Optimization

Search Engine Optimization, or SEO, is always a hot topic, so it's important to note that Freelock stays current with search engine technology to ensure that your website - whether redesigned or completely new - will quickly gain greater visibility and response in search engines. What most SEO specialists cannot do is design SEO standards before building the website, and for many websites, after is too late. This is included with all of our development projects.

Web Application Development

If your custom website needs custom applications, we can build those! Learn more about our process and custom development options.

Drupal Module Development

One of the many great things about Drupal is that they have created a variety of cool modules. Odds are that to build your website we will be able to use existing module’s to plug into your site, saving you time and money from custom designed modules.

Mobile Web Sites

As the web continues to develop and evolve it is important to make sure your web site has mobile capabilites. From apps to mobile friendly pages we can help! 
- See more at: http://www.freelock.com/web-site-development#sthash.s7b1HPrY.dpuf

Office 2016 for Windows Review

Office 2016 for Windows Review


Office 2016 for Windows Review
Today marks the general availability of Office 2016 for Windows, a suite of desktop applications that together with new mobile and web apps pushes Microsoft’s new vision for PC-based productivity. Office 2016 is available immediately to Office 365 subscribers, as well as to individuals who would prefer to buy the software in standalone form.
“We see Office 2016 as being just as important as the first release of Office,” Microsoft group program manager Shawn Villaron told me in a briefing last week. “In the early days, Office was about bringing really important tools together to empower the individual for personal productivity. That was the way people wanted to work at that time. And for 20 to 30 years, Office fit right in. Today, things are changing. More people collaborate on work as groups and teams, so Office 2016 represents the change from personal productivity to team productivity.”
And that, really, is Office 2016 in a nutshell. If you’re a typical information worker, student, or other person in need of standard productivity tools, Office 2016 of course works fine and represents an obvious and stable evolution from the Office version you’re currently using. But the real meat in this release–now and going forward, as Office will of course be updated regularly, like Windows 10–is the designed around this new way of working.
Confusing matters somewhat, Office–not Office 2016, but Office generally–is all over the place now. In addition to the classic, full-featured desktop suites on both Windows and Mac, Microsoft has high-quality Office Online web apps, mobile apps for Android, iOS, and Windows/Windows phones–and Office 365-specific solutions that are often available as web apps but are sometimes just integrated into the desktop applications. This ain’t your father’s Office anymore.
Office everywhere: Microsoft Office is available on virtually any device you care to use.
Office everywhere: Microsoft Office is available on virtually any device you care to use.
I don’t want to get too far afield with the Office solutions that are not part of Office 2016 specifically. But it’s important to think of Office holistically, because Office 2016 is only part–yes, a big part–of the story. And for those who subscribe to Office 365, especially the commercial versions, the capabilities are expanding quickly and almost exponentially.

Built for Windows 10

Office 2016 will work just fine on Windows 7, Windows 8, and Windows 8.1. But it’s designed to work best with Windows 10, and to take advantage of unique Windows 10 features. For example, you can connect an Office 365 commercial account–assuming your employer has OK’d the First Release option in the Office 365 Admin Center–to Cortana and use Windows 10’s digital personal assistant to intelligently connect with your meetings and related materials (PowerPoint presentation, for example), and even call in with Skype for Business.

Prettier and more consistent

OK, this may not seem like a big deal. But Office 2016 picks up two new themes that should make using these applications more pleasant. The first, called Colorful, provides an opaque header for each application that is color-coded for that application, and makes each resemble its mobile app cousins. (So Word is blue, Excel is green, and so on.) The second is an update to Dark Gray that–get this–is actually dark gray. Yes, that’s a big improvement from Office 2013.
colors

Simpler sharing

Like popular web and mobile apps, the desktop Office 2016 applications now support a simple sharing mechanism so you can invite co-workers to read and edit, and see who is currently working on the document. You can also fire off Skype-based IM and audio/video calls directly with co-authors from the new Share pane. And if you save your documents on OneDrive for Business or SharePoint, they will retain a version history so you can go back to earlier versions at any time.
OneNote 2016 has a similar capability called shared notebooks, by which co-workers can create shared team notebooks for individual projects.

Smarter collaboration

Word, PowerPoint and OneNote 2016 all support co-authoring with multiple authors of content hosted on OneDrive, OneDrive for Business, or SharePoint Online. But Word ups the ante with real-time typing, where two or more co-authors can edit a document in real-time and see their cursor movements and typing as they occur.
This capability is also available in Office Online and in some of the mobile apps, and Microsoft tells me that it will be bringing it to PowerPoint and Excel 2016, and to the Office mobile apps on Windows tablets too.

Tell Me

When Microsoft first started adding the ribbon UI with Office 2007, the goal was to help people find commands more easily that was possible with the overloaded menu/dialog box system from previous versions. That was successful, but many users still can’t find some commands, so a new feature called Tell Me–which debuted first in Office Online–provides the next logical step.
tell-me
Tell Me works like a search box at the top of Word, Excel, PowerPoint, Outlook and Access. If you’re looking for a feature but have no idea where to find it, just ask Tell Me. You can type simple phrases (“create a table”) or even complete sentences (“how do I disable spell-checking?”). Your choice.

Smart Lookup

Available in Word, Excel, PowerPoint and Outlook, Smart Lookup will be a boon to students or anyone else who is writing and needs to quickly research a fact. So rather than do what we all do today–leave the application, launch a web browser, and then perform a web search–you can your answer right in the application.
smart-lookup
To do so, just right-click a word or selected phrase–Smart Lookup will include the surrounding text too, for context–and choose Smart Lookup from the menu that appears. A Smart Lookup pane will appear on the right, powered by Bing, so you can do your research without context switching to a new application. Nice!

Outlook improvements

Many information workers practically live in Outlook already, but Outlook 2016 has been improved to make this important app even more vital.
First, Outlook picks up support for modern attachments in a manner that is similar to how this works in Outlook.com and Outlook on the Web for Office 365. That is, you can now seamlessly share documents stored in OneDrive, OneDrive for Business or SharePoint Online, but instead of sending files via email, each recipient will work with the actual document in the cloud. “This is an important nudge to team productivity,” Villaron told me. “A normal document attachment would result in duplicate files everywhere, with no single truth.”
Shot courtesy of Microsoft.
Shot courtesy of Microsoft.
Outlook also picks up the Clutter feature from Outlook.com and Outlook on the Web. No simple inbox filter, Clutter is instead an intelligent system that learns how you manage email over time, Microsoft says, and then customizes what you see accordingly. “It gets better the more you use it,” Villaron said. “Think of it as a mailbox assistant, not some dumb thing.”
(Not interested? No worries: Clutter is off by default and is opt-in.)
Outlook 2016 also provides access to Office 365 Groups, so you can create public or private teams, each with its own shared inbox, calendar, cloud storage, and OneNote-based notebook.

Excel improvements

If you’re a big Excel user, you may be interested in the 6 new chart types that debut in Excel 2016: Waterfall (financial), Histogram, Box and Whisker, Pareto (statistical), Treemap and Sunburst (hierarchical). The most eagerly-anticipated, perhaps, is Waterfall, which uses line items to present data in a very useful way. Like all charts, as the data is updated, so to is the chart.
waterfall
Excel 2016 also picks up one-click forecast so you can predict such things as future sales, inventory requirements, consumer trends and the like.
predict
(I’m not a heavy Excel user, and these sample Excel spreadsheets were provided by Microsoft. However, I did create the charts and forecasting displays myself.)

Skype for Business improvements

Skype for Business supports meetings, HD video conferencing and desktop sharing so employees who are physically isolated can still collaborate with their coworkers.
Skype for Business is also integrated into all of the Office 2016 desktop applications so you can IM, screen share, talk or video chat as you’re working on documents, scheduling or whatever. (This capability is coming to Office Online “later this fall,” Microsoft says.)

Office 365 commercial features

Most of what I’ve described here is available to all Office 2016, with some notable exceptions: OneDrive for Business, SharePoint Online, and Skype for Business all require Office 365 commercial (work/education/government and so on) accounts. But those with such accounts will also benefit from a number of other unique features, some of which are not strictly part of Office 2016, but are rather being enabled for users alongside Office 2016.
For example, Office Delve will be updated soon to support Office 365 Groups insights and filtering. Delve, as you may recall, lets you reach across the various Office 365 information repositories so you can find the people, documents and other information that is important to you. It is delivered as a web app.
delve
Office 365 Planner is a brand new tool–also delivered as a web app–that helps teams manage their activities and milestones. You can assign tasks and their milestones to individuals, bucket tasks into groups, and visual your progress using dynamic charts. The red bits show you what’s late.
planner
I didn’t get to test this, but a coming new feature called GigJam is currently available to a small group of preview testers and will be added to Office 365 in 2016. “GigJam is a new way for teams to accomplish tasks and transform business processes by breaking down the barriers between devices, apps and people,” Microsoft claims.
Office Sway isn’t new–to Office 365 or Office 2016, in fact it’s delivered in web and mobile app forms only–but it’s yet another part of the growing selection of Office 365 commercial benefits and is a prime example of how Microsoft is really thinking outside the traditional box when it comes to productivity.
sway
(Sway also works with Microsoft’s revamped docs.com web site, as do other Office and Office 2016 solutions. Docs.com lets you post Word, Excel or PDF documents, Sways, or Office Mix content that you intend to share with others.)
OneDrive for Business will be updated later this month, offering a preview of the next-generation sync client for Windows and Mac. This new client will offer improved reliability and selective sync, as well as increased file size and volume limits, Microsoft says.
And Office 365 commercial customers can also benefit from new and improved security features, including Data Loss Prevention in Word, PowerPoint, Excel and Outlook, and multi-factor authentication. Later this year, Microsoft will also add Enterprise Data Protection to Office Mobile apps for Windows 10 later this year and for the Office 2016 desktop applications in early 2016.

Availability and pricing

Office 2016 is now available to Office 365 commercial, Home and Personal subscribers, though you will need to manually download and install the new suite. Microsoft says that it will automatically begin rolling out the upgrade to Office 365 Home, Personal and small business subscribers next month, and to commercial subscribers in early 2016.
Office 365 pricing remains the same as before. (Office 365 Home is $9.99 per month, for example, while Office 365 Personal is $6.99 per month.) But the prices for standalone Office suites is going up, slightly, by $10 per offering.
So … Individuals can also buy Office 2016 for Windows–and, now, Office 2016 for Mac–in standalone form at retail, including Microsoft’s own stores, and online electronically. Office Home & Student (for Mac or PC) includes Word, Excel, PowerPoint and OneNote 2016, and costs $150. Office Home & Business (for Mac or PC) includes Word, Excel, PowerPoint, OneNote and Outlook 2016, and costs $230. Office Professional 2016 (PC only) includes Word, Excel, PowerPoint, OneNote, Outlook, Publisher, and Access 2016, and costs $400.
You can find out more at office.com/buy.

Looking to the future

A big part of the Office value proposition is that these solutions will evolve over time, not just with bug and security fixes, but with new features. The rate at which this happens for Office 2016 specifically will depend on how you acquire the suite.
Office 365–for home users and individuals, small businesses and for commercial customers which opt into the correct updating branch–will be updated on a very fast schedule, and Microsoft intends to maintain a monthly cadence.
For users committed to standalone Office products not tied to subscriptions–what Microsoft calls “perpetual” Office offerings–the firm is open-minded. It will evaluate what customers are asking for and see down the road whether an Office 2019–or whatever–is warranted.
I could see this happening, but Office 365 is such a no-brainer for individuals and organizations of all sizes that the need for these standalone Office versions should plummet. For now, we have Office 2016, which may or may not be the “last” traditional version of the suite. I guess we’ll see, but if that does happen, at least Office can go out on a high note.
Office 2016 is highly recommended. And the best way to get it, of course, is as part of Office 365.

Tuesday, September 8, 2015

Choose the Best Types of Video for Marketing Purposes

Choose the Best Types of Video for Marketing Purposes

Different Types of Video for Marketing Purposes
(You have to decide what type of video content is best for your goals)

A talking head video is your typical video in which a single person talks straight into the camera. This type of video is chosen by many youtubers because aside from being effective, it is also economical. It has quickly turned into a web-based solution for communicating messages. Public information sites and other business websites use this type of video for marketing.
This type of video is quickly losing favor on YouTube, because it’s one of the most popular types and sometimes it isn’t very engaging. This is especially true if you don’t have a really good on-screen presence.
Of course, if your video’s purpose is to brand you, specifically, you will probably want to appear on camera for at least part of the video!
Perhaps the easiest way to create your own talking head video is to use a quality cell phone to record your video. There are many different video-sharing apps that will allow you to upload your video immediately after creation. However, you’ll want to make sure you can add your URL to the video before it’s posted, along with some sort of call-to-action.i
2. Screen Capture / Screencast
This type of video involves digitally recording a computer screen and adding an audio narration into it. Screen capture videos are very simple to make with software like Camtasia (PC) and Screenflow (Mac) will let you record your computer screen while you talk into a microphone. This type of video is excellent for demonstrating software, how to videos, turorials, etc.
3. PowerPoint Video
The narrated PowerPoint is another format which you can use to create videos for marketing. The popularity of this type of marketing video can be attributed to its simplicity. You can create a PowerPoint video by adding your voice narration into the content. If you are a Mac user, then Keynote is a good alternative to PowerPoint.
In powerpoint all you have to do is create a presentation as usual and then export it to a video format. It really is that simple. Here’s a quick rundown of how it’s done:
– Create a short script for your video and Record your voice speaking the script. You can use any audio program or even an iPhone, as long as you can export the audio for use in Keynote, PowerPoint or any other presentation software you use.
– Create a slide for each sentence in the script you created.
– Sync the audio file to the presentation.
– Export to video.
If you want a thorough tutorial on how to do this with PowerPoint, you can take a look at this tutorial from Microsoft:
>> http://office.microsoft.com/en-us/powerpoint-help/turn-your-presentation-into-a-video-HA010336763.aspx
As you can see, this is a very, very simple method for creating a video! Not only that, but amazingly a very simple presentation video is an extremely effective video type, and usually holds its audience captivated and encourages the viewer to take action at the end!
4. Interview
This is a good choice for online marketers who plan to take their talking head videos a step further. A talking head will turn into an interview video if another person is added into the mix to create an interview. It has at least two subjects who face the camera. The interview video can also be in news style, which requires the interviewer to stay off camera while the main subject faces the camera.
5. Video Tips Series
Consider choosing the video tips series format if you wish to establish a strong presence online, especially on YouTube. This format is also useful in improving your SEO campaign. Video tips are valuable when planning to establish your credibility and show your expertise in your chosen niche. You can choose to have a 3 part video series or more.
6. Testimonials
Despite their effectiveness, testimonial videos are still the most underutilized instruments for establishing an online presence. Now is the right time for online marketers to tap into the power of testimonials since these are truly effective in grabbing people’s attention. You can incorporate testimonial videos on your website to make them more powerful. You can also add video testimonials to your sales page.
7. Animated Videos
Animated videos are also great options for marketing because they are entertaining and interesting. The good news is that there are video creation sites such as GoAnimate.com and XtraNormal.com that open up more opportunities for developing your own animated videos. You can also use Adobe After Effects or Apple Motion if you plan to show higher-end motion graphics.
8. Photo / Video Montage
This video format is one of the easiest formats to create. You can drag and drop your photos and texts and turn them into an appealing video with the help of websites like Stupeflix.com and Animoto.com. Your video will also have a more professional appeal if you add music and some text to it.
From the above Choose the Best Types of Video for Marketing Purposes

Why Video Marketing is Popular? Importance of Youtube Marketing


    Why Video Marketing is Popular Importance of Youtube Marketing

Online video is absolutely exploding and continues to be one of the most effective methods of establishing and promoting a brand, while securing ever-lasting traffic from all of the major search engines.
On the Internet’s most popular video community, YouTube.com, there are approximately 100 hours of video uploaded every single minute. Think about that. That’s more than one hour of video content uploaded per second!

It is estimated that by 2016, at least 90% of all Internet traffic will be video based. Companies like Cisco and major ISPs are working around the clock to develop new technologies that can be adapted to handle such an enormous amount of bandwidth, as current technology isn’t prepared for it!

 Importance of Youtube Traffic

YouTube is the fourth most popular website in the world, and gets a tremendous amount of traffic every day. If you’re not using this video powerhouse for marketing, you’re missing out on a huge source of high quality, exceptionally targeted – FREE – traffic!

In fact, there has never been anything quite like this before. What other type of media gives you access to millions of potential viewers at absolutely no cost? Billboards certainly don’t. Radio doesn’t. Television certainly doesn’t. And considering all online forms of advertising such as banner ads, forum campaigns, PPC marketing, sponsor ads, ezine ads or even social media marketing – none of those options provide you with the ability to generate lifetime traffic at absolutely no cost.

That’s free – no strings attached – targeted traffic at your fingertips. You can direct it anywhere you wish, convert it anyway you choose, and command it whenever you desire. Through the power of targeted video presentations and ad campaigns you can also position yourself as an authority figure in your market, conjure fresh traffic 24 hours a day (automatically), while siphoning organic traffic from the largest and most powerful traffic sources in the world – the search engines!

Just about every other media format you can think of would cost you a small fortune just to reach thousands of visitors. But on YouTube, you could potentially reach millions without ever paying a penny for it!

Creating a Perfect Video for Youtube Marketing


        Creating a Perfect Video for Youtube Marketing

Many people believe creating a video is far too technical or complicated, and they’d never be able to manage it on their own. In reality, nothing could be further from the truth. Creating a high quality video presentation is actually quite simple when you know which tools to use, and how to create a style, flow and voice for your video that will be well received by your target audience.
In this section, you’re going to learn some easy ways to create your own videos even if you don’t currently know the first thing about doing so.
Before you take a single step to create a video, think about the purpose of your video. What exactly do you want this video to achieve? You absolutely must include a call-to-action in your video. Otherwise, the video isn’t going to be very effective for marketing purposes. The trouble is, if you don’t think about your video’s purpose, you won’t know what your call-to-action should be.

Here are some things you might want to accomplish with a video:
Lead capture (list building)
Branding & Authority building
Selling products & services
Driving traffic to a blog or website
Affiliate promotions & third party offers

Once you have defined your video’s purpose, you’ll be able to craft a proper call-to-action that effectively encourages people to take the action, such as visiting your website and buying your product or signing up to your newsletter.

Before you create your first video, you need to do a little preparation first. You should keep your video between 3 and 10 minutes, if possible. This is the optimal length for a YouTube video.

There are seven important things you need to make sure every video contains:
Introduction – Your introduction will tell them who you are and also let them know where they can find you. For example, you could open with, “Hello, this is Jane Smith of Jane’s Crafting Website at HYPERLINK “http://www.JanesCrafting.com” www.JanesCrafting.com.”
Why Watch – Next, be sure you tell people approximately how long the video is, what they will learn, and why they should keep watching.
The Meat – Most of your video should be meaty information of real value. This is where you offer the valuable content of your video.
Recap – Offer a very quick recap of what you just went over.
Final Advice – Give them some kind of parting information such as a warning, a tip or some other helpful advice that supports the video.
Call-to-Action – Finally, let the viewer know what to do next. Whether you want them to visit your website and subscribe to your email list, buy something, subscribe to your YouTube channel, or something else, you need to tell them what to do!
 – At the end, you’ll want a few moments of silence to promote your brand or your URL. This could be up to two minutes in length, but one minute is about right. You can have your URL or brand alone on the screen, perhaps along with some brief call-to-action text.

Your overall video type is important to consider, too. Is your video going to be a funny video that is meant to pull in the maximum number of visitors virally? Is it going to be a tutorial or educational video? Perhaps a controversial topic that is guaranteed to get attention? Try to choose a format that will work well with the effect you’re looking for from the video.

If you’re selling an educational course, then a tutorial might make sense. If you’re promoting something with huge mass-market appeal, something funny or controversial might bring in bulk traffic. Be sure to choose the format that makes sense for your specific purposes.


Creating a Script
Before you get started, you might want to create a script for your video. The script should be around 200 words or so, but it could be longer or shorter depending on what type of video you’ll be creating.

This script is important, because it will be used for:
The voiceover, whether you create it or you outsource it.
Any text or captions you place on the screen in the video.
Estimating the approximate length of the video.
The creation of the sequencing of the video.

Spend time on the script, because not only will it be used for all of the important aspects above, but it will also make or break the effectiveness of your video!

If you are still uncomfortable creating your own videos, or if you just don’t want to do it yourself, you can outsource the creation of your videos very inexpensively.
Perhaps the best place to outsource video creation is Fiverr.com. This site has hundreds of different providers who will create videos for you for only $5. The quality varies greatly, but as long as you choose a provider with plenty of positive feedback and samples of their work, you should be fine. Plus, at only $5, you won’t be out much money if you aren’t completely happy with the final product.

30 New Social Bookmarking Sites List for Strong Backlink

    Social Bookmarking Sites List 
30-bookmarking-sites-list


Today I am going to share with you 30 New Social Bookmarking Sites List for Strong Backlink. Hope we all know what bookmark means. He/She who do not know about this, I request you to take help from Wikipedia to understand about Bookmark. I appreciate to know the real thing before starting anything. The so called seo masters know how to do social bookmark and they also know that this is a way to create strong backlink. But they do not know “how it works”  and “What it is”. In short I can say, one should not remember all the websites’ name what they needs all time. But if one saved it in a particular website, he/she could easily find out it. This is called the bookmarking. But we are doing this for creating backlinks. I am giving you 30 new backlink sites. You all can easily sign up here and create backlinks for your website.


12. http://b.myonlineeducationblog.com/
13. http://b.nutritioninsightslist.com/
14. http://b.photographychoicesblog.com/
15. http://b.sportsinsightszone.com/
16. http://b.thebestclothinghub.com/
17. http://b.thecarelectronicszone.com/
18. http://b.cookingrecipeshub.com/
19. http://b.eatingdisordershub.com/
20. http://b.marriageadviceportal.com/
21. http://b.musicalinstrumentsportal.com/
22. http://b.pccomponentsblog.com/
23. http://b.newpersonalgrowthinfo.com/
24. http://b.mydatingtipscenter.com/
25. http://b.bettingsystemsinfozone.com/